Quite frankly, when I saw the price of the McDonalds iPhone cases and clutches, I wondered whether the masses would embrace the look. Sure enough, many of these items have completely sold out! What seems like a huge risk for fashion houses actually paid off.
So what was the motivation behind these crazy creations?!? My theory is simple. In the past decade, brands have lost touch with the common consumer. With the rise in popularity of more cost-friendly designers like Zara, H&M, and Forever 21, fewer people are visiting higher end stores for the latest in fashion trends. Brands like Louis Vuitton, Fendi, and Prada have been criticized in the past for being too boring and predictable. As a result, designers have been forced to come up with something new, exciting, and somewhat “controversial”. Additionally, cereal brands, grocery carts, cartoons, and fast food chains are recognizable symbols for everyday people. By releasing designs with logos and images that are globally recognized, designers are reaching out to a foreign consumer base.
This is corporate rebranding at its very best, and I’m lovin it. Yup, that is the only time I will ever say that. Promise!
Kate Spade Hello Shanghai Milan Clutch ($298)
Kate Spade All Aboard Train Clutch ($348)
Stella McCartney ‘Falabella’ Embellished Crossbody Bag ($1250)
Moschino Small Leather Bag ($1050)
Moschino Medium Fabric Bag ($950)
Anna Hindmarch Frosties Maxi Featherweight Ebury (1350 GBP)
Charlotte Olympia Neon Sign Girls Clutch ($1495)