Last year, Moschino went “rogue” and plastered its collection with fast food inspired themes. At the time, my thought was, “Who the hell would pay money for this?” While it is rather amusing to observe, many have begun wondering whether fashion week is more of a crazy art project as opposed to a display of wearable fashion.
When last year’s collection hit stores, it flew off the shelves, which was a surprise to many (myself included). Although I vowed not to buy high-end designer products reminiscent of McDonalds, as I do not even eat at fast food chains, I could not resist snagging a phone case. In my defense, I got it for 60% off at Nordstrom.
This year, Moschino turned the pages of their funky art story and have taken everyone (well at least children of the 80s like myself) back to their childhoods.
Cartoon Craze
Growing up, I was quite a fan of Tweety Bird. In fact, I have vivid memories of myself wearing a baggy Tweety Bird shirt from Target (and no I will NEVER reveal any pictures of me in cet shirt). The key words are of course “growing up”. While the Tazmanian Devil, Bugs Bunny, and Tweety Bird may be fantastic cartoon characters, I just cannot justify spending Moschino prices for a sweater I might buy at H&M for a themed party. I’m not going to lie, the jersey would be cute with black leggings….and perhaps a sideways ponytail?!?
80’s Sporty Chic
The runway transitioned from childhood dreams into young adults from the 1980s. The compilations were reminiscent of some of the Versace looks of that decade. Each piece was all about color, leather, and gold. As an Arabic-American woman, I love gold. This level of gold, not so much…
Graceful Graffiti
Was Moschino inspired by the fall of the Berlin Wall? Who knows?!? These looks were pretty stunning from an artistic perspective. The detailed graffiti splattered on gowns and even the spray paint can bag were quite a sight to behold. However, some of these creations could have been worn to a black tie gala or red carpet had they not had they not been drenched in graffiti. The gold dress and black gown, for example, are absolutely stunning!! Then there was the graffiti cape which reminded me of the one worn by Miss Germany in this year’s Miss Universe Pageant.
While Moschino created some visually stunning pieces, I felt that it was not much of a transformation from last year. As a result, I give Moschino a B-.
Thoughts?
Ahhh Milano ❤ how much I heart you! These collections are incredible. I'm so glad that the 80s are coming back! They're like the best decade (I mean, I was born in them! haha). I love all the graphicness of this decade, and the cartoons are on point with what I was watching at the time. Can't wait for these to arrive to Topman and the other European boutiques :).
-Hector
http://geek-q.com
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When I lived in Geneva, I always enjoyed taking the train to Milano. Oh how I miss it!!
80s kids are simply the best!;) It should be a fun fall season. I have no doubt Jeremy Scott’s fun creations will trickle down to stores across the globe.
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i actually love this so much. everything about it. even the graffiti dresses i think its so new and different. love love loveee.
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While many designers embraced similar trends for fall 2015, Moschino has definitely gone in a unique direction. 🙂
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Yes I agree 100%! 🙂
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I really liked Jeremy Scott’s style in his recent collections with Moschino. Marketing-wise I can kinda understand why that most companies have a more “gradual” development in trends. On my first blog post “The Fundamentals of Fashion Week”, I touch down slightly on how trends are made and developed. I’m planning to put more fashion-related theories soon ^_^
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Thank you for sharing! Jeremy Scott has most definitely helped Moschino’s sales rise. In recent years, they were loosing quite heavily to designers like Gucci. His quirky style has definitely caught fire.
I look forward to reading more on your take on fashion trends.
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That Moschino iPhone case is hilarious but it makes me want mcdonalds desperately!!
http://www.danikamaia.com
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I love it! I think many people had the same reaction. I’m sure McDonald’s is lovin it. 😉 Yes, I went there.
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I gotta admit though…I LOVE ME SOME LOONEY TUNES! Love your review 🙂
Cheers,
OTDsg
https://otdsg.wordpress.com
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Thanks so much!! It was definitely a fun show to watch.
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I love that phone cover!
http://reloadevolve.com/
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I absolutely adore the graffiti dresses! Definitely on my theoretical wish list (I would never have anywhere to wear it to though…) for when I win the lottery!
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Reblogged this on style2swank and commented:
Epic
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Adore 80’s sporty chic… fashion from this decade has always intrigued me. The pops of color are just way too fun and I’m definitely a gold and leather type of gal. Moschino’s most recent collection is simply brilliant; who wouldn’t want a sweater or an ultra cool cropped jacket with Bugs Bunny or Tweety on it?!
Xo. http://www.sonamnaiducreative.com
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Moschino’s collection is right up our alley. I could totally see you pulling off these pieces. You really can’t go wrong with a Tweety jersey dress, right?!? Jeremy Scott has elevated the focus on the brand in a big way.
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I really loved their collection this season! I would totally love to rock any of those pieces .. very much my style and the perfect amount of edge. Jeremy Scott is a genius .. love the pops of colors he incorporates into his design aesthetic!
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